Sunday, April 12, 2020

The Outsiders By SE Hinton Essay Example For Students

The Outsiders By SE Hinton Essay In this book analysis, about the book ?The Outsiders? by S. E. Hinton I will discuss character and plot development, as well as the setting, the authors style and my opinions about the book. In this part of the analysis I will give some information about the subjects of the book, and about the author. The author wrote the story when she was just 16 years old, in the 1950s. The book was successful, and it was sold, and still being sold, in many copies as a young adults novel. There was a movie made about it, and today there are still many schools that use this book in junior high and high schools for English classes. There were plays made about the book too. The Outsiders is about a gang. They live in a city in Oklahoma. Ponyboy Curtis, a 14 year old greaser, tells the story. Other characters include Sodapop and Darry, Ponyboys brothers, Johnny, Dallas, and Two- Bit, that were also gang members and Ponyboys friends. This story deals with two forms of social classes: the socs, the rich kids, and the greasers, the poor kids. The socs go around looking for trouble and greasers to beat up, and then the greasers are blamed for it, because they are poor and cannot affect the authorities. I hope you would enjoy and learn something about the book from reading this analysis. Plot Development The plot development in the book, ?The Outsiders? by S.E. Hinton, was easy to follow. In this part of the book analysis I will give some more details about the plot development. There were no hooks or hurdles in the beginning of the book, the first sentence starts right away with the plot?without any forewords. This is the beginning of the first sentence: ?When I stepped out into the bright sunlight from the darkness of the movie house? (page 9). As you can see, it goes straight to the point without any prologues or any kind of introduction. The plot development in the middle of the story was sensible and easy to understand. It was clear and simple, and the events have occurred in a reasonable order. The ending of the story was a bit expected. I anticipated the death of Johnny because a broken neck usually means death. The death of Dally was not as predictable as Johnnys death because it was said that: ?He was tougher than the rest of us?tougher, colder, meaner.? (page 19). I did not think that such a tough person would get himself killed because of a death of a friend, although it was said a short time before the death of Dally that: ?Johnny was the only thing Dally loved.? (page 160). The climaxes at the end of the story were the deaths of Johnny and Dally. Here are quotations about the deaths: Johnnys death: ?The pillow seemed to sink a little, and Johnny died.? (page 157). Dallys death: ?He was jerked half around by the impact of the bullets, then slowly crumpled with a look of grim triumph on his face. He was dead before he hit the ground.? (page 162). To conclude I can say that the plot development was simple and easy to understand and to follow. The auth or organized it in a way that fits the actual content of the plot. Character Development The characters in the book, ?The Outsiders? by S.E. Hinton, were not very heroic?they were just humans?it was easy to believe that this is the way they should be. The characters in the plot give the reader a feeling this can be a true story. The author has created the personality of the characters through the descriptions of Ponyboy?the narrator?and through their actions. Following are some examples of these methods of getting familiar with a character. Here is an example for a description of Ponyboy: ?Steve Randle was seventeen, tall and lean, with thick greasy hair he kept combed in complicated swirls. He was cocky, smart, and Sodas best buddy since grade school. Steves specialty was cars? (page 17). The reader can find this kind of descriptions almost everywhere in the story, but especially in the beginning. I think the author put them there because the reader does not know the characters, an d he needs to get familiar with them. The descriptions make the reader know the characters better and understand their actions. A good example of an action that was taken and suggested something about a character is the way Dally was killed. He wanted the police to kill him, so he robbed a store, and the police officers shoot him. This shows that Dally was sensitive to a death of a friend although he acted like a tough guy. The dialogues in the stories show the thoughts and the feelings of the speakers. The way the gang members talk shows that they are gang members and street boys, because they speak in street slang. When the socs talk to greasers, the reader can feel their aversion to them. Following are some examples for dialogues that indicate something about the characters. Here is an example for a dialogue with slang in it: ?so I can still help Darry with the bills and stuffTuff enough. Wait till I get outI told you he dont mean half of what he says? (page 26). The highlighted words and phrases are ones that will not be used in formal writing and they even contain grammar mistakes. Here is an example for the hate the socs have to the greasers: Hey, grease, one said in an over-friendly voice. ?Were gonna do you a favor, greaser. Were gonna cut all that long greasy hair off.? (page 13). The reader can feel the hatred of the socs to the greaser in this dialogue when they tell him what they are going to do to him. The central figure of the story is Ponyboy that is also the narrator. Here I would analyze his character. The physical description of Ponyboy can be found in the first page of the book, page 9: ?I have light-brown, almost-red hair and greenish-gray eyes. I wish they were more gray, because I hate most guys that have green eyes, but I have to be content with what I have. My hair is longer than a lot of boys wear theirs, squared off in back and long at the front and sides, but I am a greaser and most of my neighborhood rarely bothers to get a haircut. Besides, I look better with long hair.? He is smart, according to page 12: ?I make good grades and have a high IQ and everything?. He is a bit naive sometimes, like in page 45 when he tried to convince himself that the only difference between socs and greasers is that greasers like Elvis and do not like the Beatles and socs like the Beatles and do not like Elvis. Sometimes, Ponyboy is daydreaming and not connected to reality, like in page 158, when he tried to convince himself that Johnny isnt dead: ?That still body back in the hospital wasnt Johnny. Johnny was somewhere else?maybe asleep in the lot? The supporting cast in the story is the gang and other characters. The gang members have long descriptions from Ponyboys point of view, and they are part of the plot development. The other characters in the book do not have long descriptions, and they usually appear in small parts of the plot to help its development. To conclude I can say that the characters have contributed a lot to t he coherent development of the plot. The characters are believable and they enhance the feeling of realism in the story. Setting In this part of the book analysis about the book ?The Outsiders? by S.E. Hinton I will discuss the setting. The setting is appropriate to the plot?the streets in the ?wrong side of town?. The authors descriptions are deep but easy to understand. The neighborhood where the gang lives is a place that fits the plot well, and helps to understand it. A good example for a description would be the one in page 85, of the dawn: ?The dawn was coming then. All the lower valley was covered with mist, and sometimes little pieces of it broke off and floated away in small clouds. The sky was lighter in the east, and the horizon was a thin golden line. The clouds changed from gray to pink, and the mist was touched with gold. There was a silent moment when everything held its breath, and then the sun rose. It was beautiful.? This kind of description made an image in my min d of a beautiful dawn?this was a word picture. The story happens in the 1950s in the US, it lasts a few days. The author usually describes every part of the day using Ponyboy. The mood the setting creates is of the neighborhood, and street life. This really contributes to the judicious plot development?it makes it more believable and reasonable. To conclude I can say that the setting fits the plot and the characters in a very good way. This is the best setting that can be for this kind of plot and characters, because other setting would make the story ridiculous because a street gang can only fit into the streets. Authors Style In this part of the book analysis, about the book ?The Outsiders? by S.E. Hinton, her style of writing would be discussed. The word usage in the dialogues between the gang members is of street slang. In the descriptions there are less simple words and more descriptive and artistic words (look at Setting and Character Development for examples). There is suspen se in the book?usually in the middle of chapters? that makes the reader to want to read what will happen next. An example for suspense is when the socs have tried to drown Ponyboy?there was uncertainty and I was anxious about what is going to happen next. The way the plot develops is easy to follow and to understand?the writer does not make it too complex. To conclude I can say that the authors style is easy to read and not complicated. Reading the book is enjoyable and there is no need to look up words in the dictionary. Critics Choice In this part of the book analysis I will write my opinions about the book ?The Outsiders? by S.E. Hinton. The book really focuses on what some kids in the US have to go through. One problem is how Ponyboy has to grow up without parents. Another problem is that the characters are in a gang and at war with another gang. A problem with the family that was shown in the story is that kids today may have parents that are alive, but they might not have enou gh time for them. Also, kids are worried about not fitting in and might join gangs to act ?cooler?. It also shows how if a member of a family has an injury its tough for the family and friends. This happens when Johnny gets hurt and he did not want to see his parents. Also, it was a problem for Ponyboy because he was worrying about him the whole time. I think ?The Outsiders? is an average book. It really does show how these things can affect a family and friends. The book was rather good. It would have been better if it was written in the 90s, and not in the 50s. This is because then young people that live today time can correlate with it. I think people who enjoy action and some adventure, should read this book, because the action, the writing, and the adventure are powerful. There is always something going on. For example, when Ponyboy was walking through the park, and three socs came out of the bushes and jumped him. This is one of the many times that problems between the two gan gs end in destruction. One other reason to read the book is that the end of each chapter of the book does not leave you in suspense. You do not have to keep reading to solve a problem. There is always something big going on, such as when Johnny broke his back trying to rescue children from a burning church. A thing that reduced the realism of the story was the names of the people (i e Ponyboy, Two-Bit, Sodapop). I have never known people with these strange names?there are no parents who would give their children names like these. To conclude I can say that the book was not very good but it was not too bad either. The writing is clear and easy to understand. Summary In this part of the analysis I will give a general summary of the whole analysis of the book, ?The Outsiders? by S.E. Hinton, and discuss the difficulties I had preparing it. I found the book hard to relate to in some parts because of the different time it was written in?the 1950s. A good example for it was that Ponyboy t hought the big difference between socs and greasers was that the greasers loved Elvis and the socs loved the Beatles. Since I was not born at Elvis and the Beatles time and I do not like either of them?I cannot relate to it. The were two other reasons for why it was hard to relate to the book: the first reason is that my life is not like the lives of the characters in the book. The things that Ponyboy and his brother did, I would never dream of doing. For example, I would not beat up people or gang up on people. The second reason is that I think it would be hard to live a life without parents as Ponyboy does. To conclude I would like to say that the book has made me see the way people that are living on the streets?in the wrong side of the town? behave and feel within themselves. It is like going ?behind the scenes? of a gang. 6 .uec5b4a361493361a762c1295e743f862 , .uec5b4a361493361a762c1295e743f862 .postImageUrl , .uec5b4a361493361a762c1295e743f862 .centered-text-area { min-height: 80px; position: relative; } .uec5b4a361493361a762c1295e743f862 , .uec5b4a361493361a762c1295e743f862:hover , .uec5b4a361493361a762c1295e743f862:visited , .uec5b4a361493361a762c1295e743f862:active { border:0!important; } .uec5b4a361493361a762c1295e743f862 .clearfix:after { content: ""; display: table; clear: both; } .uec5b4a361493361a762c1295e743f862 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uec5b4a361493361a762c1295e743f862:active , .uec5b4a361493361a762c1295e743f862:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uec5b4a361493361a762c1295e743f862 .centered-text-area { width: 100%; position: relative ; } .uec5b4a361493361a762c1295e743f862 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uec5b4a361493361a762c1295e743f862 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uec5b4a361493361a762c1295e743f862 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uec5b4a361493361a762c1295e743f862:hover .ctaButton { background-color: #34495E!important; } .uec5b4a361493361a762c1295e743f862 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uec5b4a361493361a762c1295e743f862 .uec5b4a361493361a762c1295e743f862-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uec5b4a361493361a762c1295e743f862:after { content: ""; display: block; clear: both; } READ: A series of coloured LEDs Essay We will write a custom essay on The Outsiders By SE Hinton specifically for you for only $16.38 $13.9/page Order now

Tuesday, March 10, 2020

Analyzing the Responsibility of the Attack on Pearl Harbor essays

Analyzing the Responsibility of the Attack on Pearl Harbor essays Analyzing the Responsibility for the Attack on Pearl Harbor Americans were greatly surprised by the Japanese attack on the United States naval base at Pearl Harbor. The attack occurred during a time when most Americans held to a particularly strong Isolationist view. Most Americans believed that it was in the best interest of the United States to stay as removed as possible from the international conflict. Americans thought that by staying uninvolved, the United States would keep away from the conflict that engulfed a great part of the world. This unfortunate belief led to a false sense of security that left Americans shocked and unprepared for the Japanese attack on Pearl Harbor. The fact that Americans did not expect such an attack caused them to be totally unprepared for one. The United States armed forces at the time were completely unprepared. Congress had not appropriated enough money to prepare the military adequately. This lack of funds caused the United States Pacific Fleet to be weak and susceptible. The United States military intelligence was at worst inadequate and not capable of predicting the attack and at best irresponsible for not making sure that information that could have saved the Pacific Fleet ever reached its military commanders. A nation cannot depend on the head of its government to coordinate all areas of political and military command. This must be undertaken by a number or responsible people with expertise in different areas. Military intelligence and command, diplomatic measures and legislation must all be coordinated in preparation for the possibility of conflict. The lack of this coordination led to a number of causes for the events at the attack at Pearl Harbor and the loss of American lives that occurred. The blame for the attack on Pearl Harbor rests with both the leaders of government in Washington and the military leaders who commanded the naval base. This respon ...

Sunday, February 23, 2020

Marketing Plan Essay Example | Topics and Well Written Essays - 750 words - 2

Marketing Plan - Essay Example This type of marketing propaganda attracts old and new customers alike and sales of the products usually shoot up. In essence, creative and innovative marketing strategy is always preferred to promote sale of new and product of services. A good database of customers always helps in introducing new products and to increase the sales. It is always good to give something extra along with the product with the basic principle of giving less and getting more out of the customers and this strategy is always behind all the schemes that the company may come up with. Strategic marketing plans are crucial part of promoting products and services of an organization. The market plans are focused around 4Ps (product, prices, place and promotion) and a good market strategy always takes these points on a priority basis. It is equally important that while planning appropriate market strategy, proper use of SWOT (strengths, weakness, opportunities and threats) analysis is taken up. Awareness of strengths and weaknesses in the company’s resources facilitate and match the opportunities and threats so as to provide a competitive edge to their rivals. SWOT analysis is an important tool to up grade internal strengths of the company to meet the external opportunities and exploit them in a manner that would provide the companies with cutting edge advantage over their rivals. In the present case if the concept of coupon key ring is patented, nobody else would be able to copy this technique and it will present P&G with great opportunity to exploit this unique discount concept where customers need not bother with the regular discount coupons whenever new discount scheme or product is launched. Product is of vital importance and its pricing makes it salable item. Maintaining a good database of customers is important part of market strategy which

Friday, February 7, 2020

Critical issue of global health Assignment Example | Topics and Well Written Essays - 250 words

Critical issue of global health - Assignment Example The data struck me, based on rationale, because health has emerged to be a global issue and global efforts, that may include transfer of resources to deserving areas could be necessary. This would suggest distribution of resources to such areas as Africa and asia in order to help combat health care problems. on the contrary, a barrier seems to exist and developed countries seems to be solving their healthcare concerns and not extending resources to developing countries (World Health Organization, 2006). Variation in burden of disease across nations and regions also supports the difference in need and resource allocation and identifies lack of global efforts in healthcare, despite the suggested need (Institute for Health Metrics and Evaluation, 2014). Such a variation identifies regional and national efforts and shortages, not global, and yet some data identifies these factors to be global. O’Brien and Gostin (2011) explains that shortage in healthcare workers is a global crisis, undermining the reported regional imbalance in the primary data. The inconsistency makes the data striking because of either possible dynamism in the sector that could have occurred between times of the articles’ publication or unreliability of existing data on healthcare issues. the inconsistency therefore establishes need for a new study on the

Wednesday, January 29, 2020

Judicial Activism Essay Example for Free

Judicial Activism Essay Judicial activism is gaining prominence in the present days. In the form of Public Interest Litigation (PIL), citizens are getting access to justice. Judiciary has become the centre of controversy, in the recent past, on account of the sudden (Me in the level of judicial intervention. The area of judicial intervention has been steadily expanding through the device of public interest litigation. The judiciary has shed its pro-status-quo approach and taken upon itself the duty to enforce the basic rights of the poor and vulnerable sections of society, by pro ¬gressive interpretation and positive action. The Supreme Court has developed new methods of dispens ¬ing justice to the masses through the public interest litigation. Former Chief Justice PN. Bhagwat, under whose leadership public interest litigation attained a new dimension comments that the supreme court has developed several new commitments. It has carried forward participative justice. It has laid just standards of procedure. It has made justice more accessible to citizens. The term judicial activism is intended to refer to, and cover, the action of the court in excess of, and beyond the power of judicial review. From one angle it is said to be an act in excess of, or without, jurisdiction. The Constitution does not confer any authority or jurisdiction for activism as such on the Court. Judicial activism refers to the interference of the judiciary in the legislative and executive fields. It mainly occurs due to the non-activity of the other organs of the government. Judicial activism is a way through which relief is provided to the disadvantaged and aggrieved citizens. Judicial activism is pro ¬viding a base for policy making in competition with the legislature and executive. Judicial activism is the rendering of decisions, which are in tune with the temper and tempo of the times. In short, judicial activism means that instead of judicial restraint, the Supreme Court and other lower courts become activists and compel the authority to act and sometimes also direct the government regarding policies and also matters of administration. Judicial activism has arisen mainly due to the failure of the executive and legislatures to act. Sec-ondly, it has arisen also due to the fact that there is a doubt that the legislature and executive have failed to deliver the goods. Thirdly, it occurs because the entire system has been plagued by ineffec ¬tiveness and inactiveness. The violation of basic human rights has also led to judicial activism. Finally, due to the misuse and abuse of some of the provisions of the Constitution, judicial activism has gained significance. Besides the above mentioned factors, there are some other situations that lead to judicial activism. These are: (i) When the legislature fails to discharge its responsibilities. (ii) In case of a hung parliament where the government is very weak and instable. (iii) When the governments fail to protect the basic rights of the citizens or provide an honest, efficient and just system of law and administration, (iv) When the party in power misuses the courts of law for ulterior motives as was done during the Emergency period, and (v) Finally, the court may on its own try to expand its jurisdiction and confer on themselves more func ¬tions and powers. Areas of Judicial Activism During the past decade, many instances of judicial activism have gained prominence. The areas in which judiciary has become active are health, child labour, political corruption, environment, education, etc. Through various cases relating to Bandhua Mukti Morcha, Bihar Under trials, Punjab Police, Bombay Pavement Dwellers, Bihar Care Home cases, the judiciary has shown its firm commitment to participa ¬tory justice, just standards of procedures, immediate access to justice, and preventing arbitrary state action. Public Interest Litigation: An Innovative Step towards Judicial Activism Public interest litigation means a suit filed in a court of law for the protection of public interest such as pollution, terrorism, road safety etc. Judicial activism in India acquired importance due to public interest litigation. It is not defined in any statute or act. It has been interpreted by judges to consider the intent of public at large. The court has to be satisfied that the person who has re sorted to PIL has sufficient interest in the matter. In India, PIL initially was resorted to towards improving the lot of the disadvantaged sections of the society who due to poverty and ignorance were not in a position to seek justice from the courts. After the Constitution (Twenty Fifth Amendment Act, 1971), primacy was given to Directive Principles of State Policy by making them enforceable. The courts to improve administration by taking up PIL cases, for ensuring compliance constitutional provisions has also increased. PIL is filed for a variety of cases such as maintenance of ecological balance, making municipal authorities comply with statutory obligations of provision of civic amenities, violation of fundamental rights etc. It has provided an opportunity to citizens, social groups, consumer rights activists etc., easier access to law and introduced a public interest perspective. Justices P.N. Bhagwati and V.R. Krishna Ayer have played a key role in promoting this avenue of approaching the apex court of the country, seeking legal remedies in areas where public interests are at stake. PIL has been considered a boon, as it is an inexpensive legal remedy due to nominal costs involved in filing the litigation. But there are some problems also in the PIL cases. There has been an increase in the number of frivolous cases being filed due to low court fees. Genuine cases got receded to the background and privately motivated interests started gaining predominance in PIL cases. In view of this, the Supreme Court has framed certain guidelines governing the PIL. Presently the court entertains only writ petitions filled by an aggrieved person or public spirited individual or a social action group for enforcement of the constitutional or the legal rights of a person in custody or of a class of persons who due to reasons of poverty, disability, socially or economically disadvantaged position are finding it difficult to approach the court for redress. PIL is an extraordinary remedy available at a cheaper cost. As Justice Bhagwati observed in the case of Asiad workers case, now for the first time the portals of the court are being thrown open to the poor and the downtrodden. The courts must shed their character as upholders of the established order and the status quo. The time has come now when the courts must become the courts for the poor and the struggling masses of this country.

Monday, January 20, 2020

Uncle Toms Cabin :: Uncle Toms Cabin Essays

Uncle Tom’s Cabin UNCLE TOM -Uncle Tom manages the Shelby plantation. Strong, intelligent, capable, good, and kind, he is the most heroic figure in the novel that bears his name. Tom's most important characteristic is his Christian faith. God has given Tom an extraordinary ability. He can forgive the evil done to him. His self-sacrificing love for others has been called motherly. It has also been called truly Christian. AUNT CHLOE- Aunt Chloe, Uncle Tom's wife, is fat, warm, and jolly. She is a good housekeeper and a superb cook, and justly proud of her skill. She loves Tom, and urges him to escape to Canada rather than to go South with Haley. After Tom is sold, she convinces the Shelbys to hire her out to a baker in Louisville and to use her wages to buy Tom's freedom. She is heartbroken to learn of his death. MOSE, PETE, AND POLLY - Mose, Pete, and Polly, the children of Uncle Tom and Aunt Chloe, are playful and rambunctious. Polly is Tom's special favorite, and she loves to bury her tiny hands in his hair. ELIZA HARRIS - Eliza Harris is raised by her mistress, Mrs. Shelby, to be pious and good. Described as light-skinned and pretty, Eliza dearly loves her husband, George Harris, and their little boy, Harry. When she learns that Harry is about to be sold, Eliza carries him in her arms to the Ohio River, which she crosses on cakes of ice. Although generally a modest and retiring young woman, Eliza becomes extraordinarily brave because of her love for her son.

Sunday, January 12, 2020

Target Case Study

Case Study: Target Adriana Gonzalez Principles of Marketing Statement of the Problem(s) In this particular case, there is one major dilemma and all other problems seemed to have risen from this one. For the past few years there has been a recession globally. In the year 2008, the recession was at its peak and all industries suffer tremendously. For many years Target grew at a much faster pace than Wal-Mart, but the economy made a radical turn affecting everyone. Target rapidly started to experience low sales as the time pass.As a result, the most important shareholder, William Ackman, demanded a rapid and effective strategy to bring Target’s sales up once again (Armstrong & Kotler, 2012). Summary of the Facts * Target is known for its products in style and fashion. * Numerous designer product lines. * Customers view Target as a retail store with higher prices * Target’s customers went for the lower prices at its competitors retail store * Wal-Mart changed is mission sta tement to â€Å"Save money. Live better. † it mimics Target’s mission statement (Armstrong & Kotler, 2012). While Target’s image of higher quality products remained, Wal-Mart use â€Å"rollbacks† to attract customers. * Target started to greet customers with value messages and big signs promoting sale products (Armstrong & Kotler, 2012). Target’s mission statement has been, â€Å"Expect More. Pay Less. † After the recession the company focused on the â€Å"Pay Less† part of their slogan. At the middle of the year 2008, Target had experienced three quarters of same-store sales growth (Armstrong & Kotler, 2012). Customers did not respond as rapidly as the company hoped.They seemed to be more interested in low prices than quality. Wal-Mart took over Target’s customers during the recession. Analysis The CEO, Gregg Steinhafel, came up with a strategy to help the business. Using the same mission statement, they focused on the â€Å" Pay Less† part of it. On the other hand, Wal-Mart’s new mission statement seemed to fit perfectly with customers during this difficult economy crisis. Target’s competitor closed its quarterly sale-store sales with an increase of five percent during 2008, while Target had no increases (Armstrong & Kotler, 2012).After months of urging the new strategy the company finally got results. New advertising help the company move forward in the industry. Target launched a new brand named â€Å"up & up,† which was a thirty percent lower than comparable brand names. The company also decided to introduce fresh foods that were not as expensive as its competitors. Target’s stock went up twenty-seven percent since 2010, when they introduced fresh foods (Young, 2012). Now customers could to all their shopping at Target without hesitating to make another stop at the grocery store.For the past five years Target and Wal-Mart have been the strongest competitors in the re tail industry. Target suffered the first couple of years, but has climbed up to its competitor’s level. The company was in critical condition when the most important shareholder, William Ackman, demanded effective results. Ackman stated, â€Å"It should be a business that does well, even in tough economic times† (Armstrong & Kotler, 2012). After Ackman’s statement the CEO, Steinhafel, sharpened its strategy by advertising new television commercials with catchy music.Promoting new ads and adding a Target brand helped Target to raise its sales to five percent with profits of fifty-four percent increase (Armstrong & Kotler, 2012). Meanwhile, Wal-Mart focused on low price strategy to save people money. Target on the other hand commits to a higher marketing expenditure and considers its customers guests (Wal-Mart and Target, 2011). After all, many customers continue to shop at Target because of its higher quality products. Recommendations Target is not the only busin ess that was harmed due to the recession. On the contrary, it was one of the businesses that survived those tough years.There were losses in the company, not just financially, it also lost many customers. There were obviously changes that needed to be made quickly and intelligently. The CEO, Steinhafel, made a wise decision when it came to emphasizing differently the current slogan. Customers might have had a different perspective of the store and its products. They may not recognize Target as a high quality and fashionable retail store, but as a retail store that lost its faith in its mission statement. â€Å"Expect More,† is the most important part of the mission statement because customers expect more when they shop at Target.Target’s customers still had that image of better quality but now at lower prices. When it comes to promotion and advertising, the company could have done more on this portion. As the company started to advertise more television commercials and weekly newspaper circulars, the customers soon responded to them. Customers liked the idea of ads showing ordinary people consuming Target’s products (Armstrong & Kotler, 2012). After eighteen long months of pushing forward the strategy Target finally got results. Customers would have responded positively if these promotions were at their reach months earlier.The company’s number one priority needs to be our customers’ demands, wants, and needs. Target’s strategies need to focus around our customers in order to maintain sales and profits. The shortages of concentration on promotion lead to a longer crisis for Target. By researching our customers wants and needs the company can accomplish greater profits. The company cannot set aside the importance of marketing process and marketing mix. Managers have to motivate everyone in the organization to help built customer relationships. Target’s success lies on strong customer-focused and heavily committed to marketing.References Armstrong, G. , & Kotler, P. (2012). Principles of Marketing (pp. 94-95). Upper Saddle River, New Jersey: Prentice Hall. Wal-Mart and Target: Strategic Differences. (2011). Retrieved February 19, 2013, from http://www. ftsmodules. com/public/texts/valuationtutor/VTehn3/tonic8/tonic8htm. Young, A. (2012 August, 23). Target Vs. Wal-Mart: Target Wins on Pricing, Barely, And Probably Not for Long. Retrieved February 19, 2013, from http://ibtimes. com/target_vs_wal-mart_target_wins_prining_barely_and_probably_not_long_htm.