Marketing Plan Essay Example | Topics and Well Written Essays - 750 words - 2

Marketing Plan - Essay Example This type of marketing propaganda attracts old and new customers alike and sales of the products usually shoot up. In essence, creative and innovative marketing strategy is always preferred to promote sale of new and product of services. A good database of customers always helps in introducing new products and to increase the sales. It is always good to give something extra along with the product with the basic principle of giving less and getting more out of the customers and this strategy is always behind all the schemes that the company may come up with. Strategic marketing plans are crucial part of promoting products and services of an organization. The market plans are focused around 4Ps (product, prices, place and promotion) and a good market strategy always takes these points on a priority basis. It is equally important that while planning appropriate market strategy, proper use of SWOT (strengths, weakness, opportunities and threats) analysis is taken up. Awareness of strengths and weaknesses in the company’s resources facilitate and match the opportunities and threats so as to provide a competitive edge to their rivals. SWOT analysis is an important tool to up grade internal strengths of the company to meet the external opportunities and exploit them in a manner that would provide the companies with cutting edge advantage over their rivals. In the present case if the concept of coupon key ring is patented, nobody else would be able to copy this technique and it will present P&G with great opportunity to exploit this unique discount concept where customers need not bother with the regular discount coupons whenever new discount scheme or product is launched. Product is of vital importance and its pricing makes it salable item. Maintaining a good database of customers is important part of market strategy which

Critical issue of global health Assignment Example | Topics and Well Written Essays - 250 words

Critical issue of global health - Assignment Example The data struck me, based on rationale, because health has emerged to be a global issue and global efforts, that may include transfer of resources to deserving areas could be necessary. This would suggest distribution of resources to such areas as Africa and asia in order to help combat health care problems. on the contrary, a barrier seems to exist and developed countries seems to be solving their healthcare concerns and not extending resources to developing countries (World Health Organization, 2006). Variation in burden of disease across nations and regions also supports the difference in need and resource allocation and identifies lack of global efforts in healthcare, despite the suggested need (Institute for Health Metrics and Evaluation, 2014). Such a variation identifies regional and national efforts and shortages, not global, and yet some data identifies these factors to be global. O’Brien and Gostin (2011) explains that shortage in healthcare workers is a global crisis, undermining the reported regional imbalance in the primary data. The inconsistency makes the data striking because of either possible dynamism in the sector that could have occurred between times of the articles’ publication or unreliability of existing data on healthcare issues. the inconsistency therefore establishes need for a new study on the